Homepage Redesign · 2026
Before drawing a single pixel, I mapped the competitive landscape and the search intent Hog Hollow should own. This page presents those findings, followed by five distinct design directions — each a complete homepage, built with real lodge photography — for you to compare side by side.
01 — Competitive Landscape
Tsala Treetop Lodge
Exclusive, highly architectural, romantic — elevated forest canopy suites on stilts. Closest competitor for "forest immersion," though it skews more avant-garde.
Hunter's Country House
Elegant, traditional, family-owned — park-like gardens and gourmet dining. Appeals to the traditional luxury country-estate seeker.
Laird's Lodge Country Estate
Idyllic, relaxed upscale — a 24-acre private fynbos estate with courtyards and Cape Dutch elements.
Emily Moon River Lodge
Trendy, boutique, artistic — sweeping river views and eclectic decor. Attracts a younger, design-conscious guest.
Tamodi Lodge
Honeymoon haven, highly private — villa-style accommodation with panoramic valley views.
Fynbos Ridge & Crags Country Lodge
Intimate, tranquil — strong focus on the surrounding fynbos biome and outdoor space.
02 — Keyword Strategy
Four themes the copy across all five concepts draws from, to capture search intent and set the right emotional tone.
03 — Positioning Recommendation
“Hog Hollow should own warm, authentic African luxury immersed in untamed forest — contrasting the massive scale of the surrounding landscape with the intimate, personal comfort of the lodge itself.”
Where Tsala leans on architectural novelty and Hunter's leans traditional-elegant, Hog Hollow's edge is that combination of scale and warmth — not architectural spectacle, not glossy resort polish. Every concept below interprets this positioning through a different visual language.
04 — Five Directions
Each concept is a full, standalone homepage built with real Hog Hollow photography. Same facts, same positioning — five different visual languages. Click through to explore each in full.
Stone-toned minimalism, restrained serif display type, and generous negative space. Full-bleed forest photography does the talking; flat cards and pill buttons stay out of the way.
View conceptHigh-contrast near-black and ivory, oversized serif headlines, and glassmorphic panels — including a floating booking bar. Confident, magazine-grade luxury.
View conceptBold uppercase display type against a monochrome stone palette, with forest-green accents used sparingly. The most literal expression of "immersive forest."
View conceptA slow-paced, full-bleed vertical story in deep forest ink, ivory and gold — oscillating between spacious centred text and dense feature grids.
View conceptMoss green and warm amber on a soft cream canvas, rounded organic shapes, delicate italic serif type, and quiet micro-details. Warm, grounded, unhurried.
View concept